Serving Others & Growing A Community
The Down Syndrome Guild of Greater Kansas City empowers individuals with Down syndrome to reach their full potential. It was an honor to create design materials that enhance their communication and support their growing impact.
THE BRIEF
Design Materials To Support Our Goals And Celebrate Our Wins
The Down Syndrome Guild initially requested an Annual Report for donors. Pleased with the results, they returned for two more reports, a monthly newsletter template, and a prospectus outlining their future goals.
WHAT WE DID
The Process
Strategy
The Down Syndrome Guild, known for its playful and joyful identity, had limited brand assets beyond a logo and colors. The new designs aimed to strengthen and expand their brand.
Design
The annual report highlighted DSG’s community with real family photos, event images, and quotes from parents and volunteers. Brand colors added emphasis, while a serif typeface reinforced its friendly, educational tone.
Iteration
Design elements from the annual reports were carried into new materials, ensuring consistency and strengthening DSG’s brand identity.
