Sweeten the Season: The perfect holiday tin for sharing (or not).
Russell Stover introduced illustrated holiday tins that captured the warmth and joy of the season. The success from the 2023 season led to a Walmart-exclusive collaboration the following year. These cohesive, festive designs have become a beloved part of Russell Stover’s holiday tradition, delighting customers and driving sales.
The Results
98% Sell-Through Rate
The red truck design achieved remarkable success at Walmart, leading to a Walmart-exclusive collaboration for the next holiday season.
Versatile Design Concepts
Initial illustrations provided alternative designs, enabling our marketing team to extend the holiday tin line for future seasons.
2024 Initial Sketches & Concepts
SPARKING COLLABORATION
Craft a Walmart-Exclusive Holiday Design
For the Walmart-exclusive holiday tin, we collaborated closely with Walmart representatives to develop a design that aligned with their customer preferences while maintaining the illustration style of the previous successful red truck design. The chosen artwork featured a cheerful snowman surrounded by presents and holiday lights, creating a whimsical winter scene with broad appeal. This collaboration ensured the design was both festive and approachable, perfectly suited for Walmart’s diverse holiday shoppers.
